18/11/10

ABBAWORLD, TERCERA PARADA / Third stop: GYÖR (HUNGRÍA) & SYDNEY (AUSTRALIA) A LA VEZ / at the same time






Tras haber pasado por Earls Court (Londres), Federation Square (Melbourne, Australia), la tercera parada de la exposición itinerante Abbaworld es el Eto Park, Györ a 100kms al oeste de Budapest, Hungría, a partir del 4 de diciembre pero también y a la vez abrirá en Sydney el 17 de diciembre hasta el 6 de marzo. Ambas exposiciones serán paralelas. Incluimos en inglés artículos sobre la exposición de Sydney y las diferencias entre las diferentes exposiciones. La gira continúa...


After having passed by Earls Court (London), Federation Square (Melbourne, Australia), the third stop of Abbaworld touring exhibition is at Eto Park, Györ, 100kms west of Budapest, Hungary, from December, 4th, but also and at the same time it will open up in Sydney on December 17th until March 6th. Both exhibitions will run in parallel. We include articles on Sydney's exhibition and the difference among exhibitions. The tour continues...




After more than 30 years since ABBA’s first live performance in Australia at the Sydney Showgrounds in Moore Park on that wet evening of 3 March 1977, ABBA will return to Sydney in the first official exhibition about the 1970s global pop sensation.
The exhibition, ABBAWORLD, is showing exclusively in Sydney at the Powerhouse Museum from 17 December 2010.
The exhibition will capture the music, memories and magic that made the Swedish group a worldwide phenomenon and whose music almost four decades later continues to attract new generations of fans.
Band member Björn Ulvaeus said: “It always seemed to me that people in the music press and also in the music industry sort of took it for granted that ABBA would be a one hit wonder. Why would we be different from any other Eurovision winner?
“We really had an up-hill struggle after Waterloo and our follow-up singles didn’t do well. Then the Australians came to our rescue. They released SOS and Mamma Mia and both songs made the charts in a big way down under. Suddenly everyone else around the world realized there was life in the band that was supposed to be dead. I’m forever grateful to the Australians for that!”
ABBAWORLD will examine where the four members of the group came from, the formation and success of ABBA and the post ABBA years. It will feature ABBA’s first major international live performance and Sweden’s first win at the Eurovision Song contest in 1974, their highly acclaimed concert tours including the Australian tour in 1977, and the impact of their music that has inspired several hit movies and a stage show - Muriel’s Wedding, Priscilla Queen of the Desert and Mamma Mia!.
The exhibition will feature more than 20 original costumes, the epitome of 70’s glam, live concert footage, promotional and behind the scenes photographs, album artworks and other ABBA memorabilia, as well as exclusive interviews with members Björn Ulvaeus, Benny Andersson, Anni Frid Lyngstad and Agnetha Fältskog.
Replicas of an ABBA concert dressing room where a team of costume makers and make-up artists worked; the writing studio on Viggsö – an island in the Stockholm archipelago – where many of ABBA’s most popular songs were written; and ABBA’s own state of the art recording studio – Polar Studio in Stockholm – where they recorded their last two albums, will feature in the exhibition.
Visitors will be able to relive ABBA’s music and sing and dance their way through the exhibition using a series of interactives. These will include performing on a stage with ABBA, dancing in an ABBA video, recording a sing-a-long with ABBA and photographing yourself on an ABBA album cover.
The exhibition comes from Sweden, following its successful debut in London last January and a season at Federation Square in Melbourne earlier this year. For the Sydney season, new content about the group’s appearances in Australia and their impact on Australian pop culture will be added to the exhibition by the Powerhouse Museum.
According to Magnus Danielsson, President of Touring Exhibitions, the producers of ABBAWORLD: “No group has ever had such crossover success, bringing together fans of all ages together, bridging generation gaps and cultural differences.
This is a unique opportunity for the people of Sydney to see original ABBA material.” Danielsson continues, “The Sydney exhibition will be running in parallel with a run of ABBAWORLD in Györ, Hungary. ABBAWORLD has a universal appeal and we work hard to make it available to fans around the globe.”
For more than 35 years, ABBA has maintained international success with their songs that remain a fixture on radio playlists today. ABBA is one of the top three selling artists in the world, having sold 375 million records worldwide. They still sell over 3 million records a year.
On View: ABBAWORLDDate: 17 December 2010 to 6 March 2011Address: Powerhouse Museum, 500 Harris Street, Ultimo, Sydney
ABBAWORLD AROUND THE WORLD
[Ian Cole - Abba Omnibus Blog]
After stints in London and Melbourne ABBAWORLD is spreading out across the globe, opening at ETO Park in Györ, Hungary on December 4th, and at the Powerhouse Museum in Sydney, Australia on December 17th.
ABBAWORLD is the fully interactive ABBA exhibition, endorsed by the four members. It includes original ABBA costumes, recreations of their Polar Music office, studio, backstage dressing room, Björn and Benny’s songwriting hut, gold records, personal items, new interviews with the Frida, Benny, Björn, Agnetha and many of their collaborators, plus interactive features including ABBA sing-along, Dance with ABBA, and the popular Perform with ABBA, where you perform on stage with a 3D hologram version of the group. Visitors can download their interactive experiences afterwards from the ABBAWORLD website.
Questions have been asked how the exhibition can be in two cities at the same time. Most of the exhibition is especially constructed – the displays, interactive elements, audio guides, etc. Of the original ABBA artifacts there are enough costumes, gold records, awards, instruments, etc to make a satisfactory display for several simultaneous exhibitions.
There were already differences between London and Melbourne. In Melbourne the exhibition covered three floors, which made for a different arrangement to London’s single level. Melbourne had less costumes than London, but added some different ones. Melbourne included more Australian content, including more local gold records, memorabilia, and fan stories.
The Hungarian website details the 16 (rather than 25) rooms of the exhibition there. It appears that most of the major elements are there, with some rooms merged together, such as the albums being in one room rather than individual rooms for each.
Tickets for ABBAWORLD Györ are on sale now, tickets for ABBAWORLD Sydney go on sale soon. See the website abbaworld.com for full details, links for tickets, and of course the full ABBAWORLD interactive experience.

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ABBA, THE MUSEUM

ABBA, THE MUSEUM
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