19/6/10

ABBAMANIA, AUSTRALIA



ABBA, Australia, 1977



A estas horas ya se habrá abierto la segunda parada de Abbaworld, tras Londres, hoy se inaugura en Federation Square en Melburne. Estará abierto allí hasta el 31 de octubre. ¿Por qué Melburne, Australia es la segunda parada? Pues, suponemos porque Abba desató en el continente austral una histeria colectiva durante su visita en 1977, sólo comparable a la de los Beatles en Europa la década anterior. Incluimos en inglés un artículo sobre tema y un video de "ABBA, THE MOVIE", con imágenes de su estancia allí.

By this time, the second stop of Abbaworld will have already opened, after London, today it opens at Federation Square, in Melbourne. It'll remain open there until October 31st. Why Melbourne, Australia is the second stop? Well, we suppose because Abba broke out collective hysteria down under during their 1977 visit, only to compare with the Beatles' in Europe a decade before. We enclose an article on the subject and a video from "ABBA, THE MOVIE" with footage of their stay there.

"A SWEDE SENSATION"
[Simon Plant]
For a few dizzy days in March 1977, four charismatic Scandinavians were the toast of Australia. Thousands of us wanted to see them or be seen with them.
And as Benny, Bjorn, Frida and Agnetha criss-crossed the country, singing their humungous hits, there was only one word on everyone’’s lips: ABBA
""We have probably never received such a rapturous reception anywhere,"" Agnetha said later. ""It seemed the ovation would never end.""
This week, with the opening of Abbaworld at Federation Square, that mad, far away time is vividly recalled through costumes, videos and memorabilia.
The monster-sized exhibition –– direct from London to Melbourne –– is crammed with super-trouper treasures. And some of them relate directly to ABBA’’s legendary Australian tour.
""It was very profitable for everyone,"" promoter Paul Dainty remembers.
But the man who brought ABBA Down Under –– and is now hosting Abbaworld –– got more out of the experience than just money, money, money.
""What I learnt from that trip was how to deal with a tour that was an event, not just a tour,"" he said.
Australia’’s love affair with ABBA started in 1975 when three of their songs –– I Do, I Do, I Do, I Do, SOS and Mamma Mia! rocketed up the charts.
Exposure on Countdown turned the Swedes into stars and by 1976, when they visited Australia to record a ratings-breaking TV special, Dainty sensed a wave of interest was turning into a tsunami.
met (ABBA band managers) Stig Anderson and Thomas Yohansen and we hit it off straight away and worked out a deal pretty much in that meeting,"" he said.
The deal was perfectly timed. In early 1977, Australians of all ages were humming Fernando and Dancing Queen and the scene was set for pandemonium on a scale not seen since the Beatles hit town in 1964.
""It was almost Beatlemania all over again,"" Ian ‘‘Molly’’ Meldrum remembers.
Dainty says ""it was mayhem. Good mayhem"".
The madness began as soon as Abba landed at Tullamarine Airport and climbed into a black Rolls-Royce. The road into the city was lined with fans and thousands swirled around Melbourne Town Hall where they attended a civic reception.
ABBA fan Michael McAlpine, 16 at the time, was up the front and remembers: ""All four of them turned and waved to us. The screaming was just out of this world.""
Abba played three concerts at the Myer Music Bowl and Dainty says ""it turned out to be the right choice. The shows were magical.""Abbaworld at Federation Square officially opens on Saturday.
Video ABBA, Australia, 1977: "Abba, The Movie":

Video Abba arrival at Australia:

1 comentario:

  1. Impresionante el boom que supuso la visita de ABBA a Australia. Una vez leí que era muy difícil encontrar a una familia de allí que no tuviera al menos un disco del grupo por lo que supongo que la estancia del Abbaworld allí será un verdadero éxito.
    Si ABBA hubiera tenido fuerzas y ánimo para hacer tous de este tipo por EEUU hoy nadie les discutiría el primer puesto en el Olimpo de los Dioses :D

    ResponderEliminar

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ABBA, THE MUSEUM

ABBA, THE MUSEUM
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